Directory

The NTDA UK Tyre Industry Directory is the only dedicated tyre industry annual and is firmly established as the UK Tyre sectors premier reference source – this key publication is now at the centre of our communications effort.

Regularly referred to over its twelve month shelf life by thousands of tyre professionals throughout the UK, the Directory is the perfect vehicle to promote products and services to the multi billion pound tyre retail sector.

When planning your media budgets for 2012 the Directory is a must so book now to secure best positions in the 2012 edition.

Content

As well as proving an invaluable reference source, the Directory contains an editorial section, which examines the major issues affecting today's tyre industry. We are developing our thoughts on the editorial content for 2012, however, if you wish to consider advertising alongside bespoke editorial, please contact us.

Who does it go to?

Over 5000 companies including every leading tyre retailer in the UK and Northern Ireland, existing and potential members of the NTDA, key franchised dealer networks plus…

• Selected key car and truck fleet managers
• Senior executives from the UK Motor Industry
• Targeted MOT Stations
• Principal members of the Committee for Tyre Retail Organisations in Europe.
• Key figures in the European Tyre and Rubber Manufacturers Association and BIPAVER (Bureau International Permanent des Associates de Vendeurs et Rechapeurs de pneumatiques)

Trade Associations

Dedicated sections on all the major trade associations operating within the UK Tyre Industry will feature detailed information on their membership.

• British Tyre Manufacturers Association
• Imported Tyre Manufacturers Association
• Retread Manufacturers Association
• Tyre Industry Federation
• Tyre Recovery Association.

How much does it cost?

The Directory offers the most competitive, cost effective advertising rates.

	Mono	Colour
Whole page	£1,235	£1675
Half page	£700	£895
Quarter page	£400

 

Front page	£3,675
Outside back cover	£1990
Inside front cover	£1800
Special request	£1,700
Company logo	£70

15% agency commission paid to all bona fide advertising agencies.

Advertising and Editorial…

Our advertising and production partners for the publication is HP Media which is a contract-publishing   agency with experience across many market sectors including motoring, leisure and finance. It publishes magazines and directories and offers a range of support such as marketing and distribution, production management, advertising sales and publishing strategy and consultation. HP Media has published the Directory for the past six years.

Once again the Directory will be compiled, edited and written by Peter Gardner, one of the UK's most-respected Tyre Industry specialist writers, who was editor of the leading tyre trade magazine Tyres & Accessories for 14 years, before turning freelance in 2004. As such, he has an in-depth knowledge of the tyre industry and the presentation of facts and stories.

Web Support

The data included in the directory is available on a dedicated section of the NTDA website. The link provides direct access to the website of all advertisers and also all the data which is included in the publication. It also has a unique search facility to guide users through the publication.

Here is the direct link to the 2012 edition.

Technical Data

Quarter page portrait	H 133 x W 92mm
Half page landscape	H 133 x W 189mm
Full page	H 269 x W 189mm
Full page bleed	H 297 x W 210mm add 3mm bleed (total size 303 x 216mm)

Artwork should be supplied as a Press Quality PDF. Image files should be scanned in at 300dpi, line art at 1200dpi. PDFs should be optimized to 2400dpi, with all fonts embedded, and images colour/greyscale at 300ppi, mono at 1200ppi.

Files can be supplied to us on disk or via email. Contact 08449 600 707 for more information.

Get in Touch

If you would like a copy of the 2011 edition when its published or you're interested in advertising please email us at: lynnesmith@ntda.co.uk