SingEx-ECI, the owner and organiser of Brityrex International, has confirmed that it is to sponsor a new award at this year’s NTDA Tyre Industry Awards.

The Marketing Initiative Award will recognise originality and creativity in the marketing and promotion of products or services and will extend and complement the existing suite of NTDA awards.

Commenting on the sponsorship agreement, Aloysius Arlando, Chief Executive Officer of SingEx Exhibitions, said: “This new award is an excellent addition to the prestigious NTDA Tyre Industry Awards and we are delighted to be associated with it. We know from our longstanding experience with Brityrex that there is a tremendous amount of creativity and original marketing thinking in the UK industry, and look forward to a bumper entry for what I am sure will prove to be a very popular category.”

NTDA Director Stefan Hay, said: “As principal sponsor of Brityrex we are working closely and productively with SingEx-ECI and this agreement is a further example of that relationship in practice. Marketing has never been more important to the commercial success of businesses in our sector, and I am confident we will see many outstanding examples submitted from across the industry.”

The Marketing Initiative Award will be presented by Mr Arlando at the 85th NTDA Annual Dinner in Manchester on the evening of Wednesday, 8 October, the middle day of Brityrex International 2014.